Keyword Clustering Tool - Cluster Keywords

Do you want to rank higher in search engines and drive more traffic to your website? If so, you need to create pillar pages.

Pillar pages are a type of website page that organizes and summarizes your content around a central topic. They're like the table of contents for your website, and they can help users find the information they're looking for quickly and easily.

Pillar pages are also great for SEO. When you create a pillar page, you're essentially creating a hub of content around a specific topic. This makes it easier for search engines to index your content and understand what your website is about. As a result, your website will rank higher in search results for relevant keywords, which will lead to more traffic.

If you're ready to start creating pillar pages for your website, I've put together a detailed guide that will show you how. In this guide, you'll learn what pillar pages are, why they're important, and how to create one that will help you rank higher in search engines and drive more traffic to your website.

Here's a link to the guide Pillar Pages The Ultimate Guide

Introduction

A pillar page is a comprehensive, authoritative resource on a specific topic. It's typically a long-form piece of content that covers all the essential information about a topic, including definitions, examples, and how-tos. Pillar pages are designed to help users find the information they need quickly and easily, and they're also a great way to boost your website's SEO.

What is a pillar page?

Pillar pages are different from other types of content in a few key ways. First, they're typically much longer than other types of content. A pillar page should be at least 2,000 words long, and it can be even longer if necessary. Second, pillar pages are more comprehensive than other types of content. They cover all the essential information about a topic, from the basics to the advanced. Third, pillar pages are designed to be authoritative. They're written by experts on the topic, and they're backed up by research and data.

Benefits of pillar pages

Pillar pages offer a number of benefits for businesses, including:

Increased traffic: Pillar pages can help you attract more traffic to your website by providing users with valuable information on a specific topic.
Improved SEO: Pillar pages can help you improve your website's SEO by providing Google with a comprehensive resource on a specific topic.
Boosted conversions: Pillar pages can help you boost conversions by providing users with the information they need to make a purchase.
Increased brand awareness: Pillar pages can help you increase brand awareness by establishing your business as a trusted authority on a specific topic.

Types of pillar pages

There are a few different types of pillar pages that you can create, including:

Topical pillar pages: These pages cover a specific topic in-depth. They're typically the most comprehensive type of pillar page, and they're designed to provide users with all the information they need to know about a topic.
Category pillar pages: These pages cover a specific category of products or services. They're typically shorter than topical pillar pages, and they're designed to help users find the information they need about a particular product or service.
Hubspot pillar pages: These pages are designed to help users find the information they need to achieve a specific goal. They're typically shorter than topical pillar pages, and they're designed to help users take action.

How to create a pillar page

Creating a pillar page can be a great way to boost your website's traffic, improve your SEO, and boost conversions. Here are a few tips for creating an effective pillar page:

Choose a topic. The first step is to choose a topic for your pillar page. Make sure that the topic is relevant to your business and that you have enough expertise to write about it in-depth.
Do your research. Once you've chosen a topic, it's important to do your research. This means reading articles, books, and other sources to learn as much as you can about the topic.
Write an outline. Once you've done your research, it's time to write an outline for your pillar page. This will help you organize your thoughts and make sure that your page is well-structured.
Write your pillar page. Now it's time to start writing your pillar page. Make sure that your writing is clear, concise, and informative. Use headings and subheadings to break up the text and make it easier for readers to scan.
Promote your pillar page. Once you've created your pillar page, it's important to promote it. Share it on social media, include it in your email newsletters, and link to it from other pages on your website.

Pillar pages are a valuable asset for any business looking to improve its website traffic, SEO, and conversions. By following the tips in this guide, you can create an effective pillar page that will help you achieve your business goals.

Examples of pillar pages

Here are some examples of great pillar pages:

What Are Pillar Pages & How to Create One (+ Examples 2024)

Pillar pages are foundational pages on your website that organize and link to related content. They're a great way to structure your website for better user experience and search engine optimization (SEO).

In this post, we'll discuss what pillar pages are, why they're important, and how to create one. We'll also provide examples of great pillar pages that you can use for inspiration.

What are pillar pages?

A pillar page is a comprehensive resource on a specific topic. It's typically longer and more in-depth than other pages on your website, and it's designed to provide readers with a complete overview of the topic.

Pillar pages are often organized around a keyword cluster. A keyword cluster is a group of related keywords that are all related to a central topic. For example, if you're creating a pillar page about "content marketing," your keyword cluster might include keywords like "content marketing," "content strategy," "blogging," "social media marketing," and "search engine optimization."

Pillar pages are important for a number of reasons. First, they can help you to organize your website content and make it easier for users to find what they're looking for. Second, they can help you to improve your SEO by providing a central hub for related content and by linking to other pages on your website. Third, they can help you to build relationships with your audience by providing them with valuable information and resources.

How to create a pillar page

Creating a pillar page is a relatively simple process, but it does require some planning and effort. Here are the steps involved:

Choose a topic. The first step is to choose a topic for your pillar page. This should be a topic that you're knowledgeable about and that you're passionate about. It should also be a topic that you think your audience will be interested in.
Research your topic. Once you've chosen a topic, it's time to start researching it. This will help you to identify the key points that you want to cover in your pillar page. It will also help you to come up with ideas for subheadings and supporting content.
Write your pillar page. The next step is to write your pillar page. This should be a comprehensive resource on your chosen topic. It should include all of the key points that you identified in your research, as well as supporting content such as images, videos, and links to other resources.
Design your pillar page. The final step is to design your pillar page. This should be visually appealing and easy to navigate. It should also include a clear call to action, such as inviting readers to subscribe to your email list or download a free resource.

Examples of pillar pages

Here are a few examples of great pillar pages that you can use for inspiration:

These are just a few examples of the many great pillar pages that are out there. By following these steps, you can create your own pillar pages that will help you to organize your website content, improve your SEO, and build relationships with your audience.

Internal linking

When creating your pillar page, be sure to include internal links to other pages on your website. This will help to improve your SEO and make it easier for users to find related content. When you're linking to other pages, be sure to use keyword-rich anchor text. This will help to tell search engines what the linked page is about.

Call to action

Every pillar page should include a clear call to action. This could be anything from inviting readers to subscribe to your email list to downloading a free resource. When you're creating your call to action, be sure to make it clear and easy to understand.

Pillar pages are an important part of any content marketing strategy. They can help you to organize your website content, improve your SEO, and build relationships with your audience. By following the steps outlined in this post, you can create your own pillar pages that will help you to achieve your marketing goals.

Examples of pillar pages

Pillar pages are a great way to organize your content and improve your SEO. They can be used to create a central hub for information on a particular topic, and to link to other related content on your site.

Here are three examples of pillar pages:

The what-is pillar page This type of pillar page provides a comprehensive overview of a particular topic. It's a great way to introduce new visitors to your site and to establish yourself as a thought leader on the topic.
The how-to pillar page This type of pillar page provides step-by-step instructions on how to do something. It's a great way to help your readers solve problems and achieve their goals.
The guide pillar page This type of pillar page provides a comprehensive guide on a particular topic. It's a great way to provide your readers with in-depth information and help them learn more about a topic.

These are just a few examples of pillar pages. You can create pillar pages on any topic that you're passionate about and that your audience is interested in.

The what-is pillar page

The what-is pillar page is a great way to introduce new visitors to your site and to establish yourself as a thought leader on a particular topic. This type of pillar page should provide a comprehensive overview of the topic, including:

The definition of the topic
The history of the topic
The different aspects of the topic
The benefits of the topic
The challenges of the topic

The what-is pillar page should be written in a clear and concise style, and it should be easy to navigate. It should also include links to other related content on your site.

Here is an example of a what-is pillar page:

What is Content Marketing?

This pillar page provides a comprehensive overview of content marketing, including the definition, history, different aspects, benefits, and challenges. It also includes links to other related content on HubSpot's site.

The how-to pillar page

The how-to pillar page is a great way to help your readers solve problems and achieve their goals. This type of pillar page should provide step-by-step instructions on how to do something, and it should be as detailed as possible.

The how-to pillar page should be written in a clear and concise style, and it should be easy to follow. It should also include images, screenshots, and other visuals to help your readers understand the steps.

Here is an example of a how-to pillar page:

How to Write a Blog Post

This pillar page provides step-by-step instructions on how to write a blog post, including the topic, research, outline, writing, and editing. It also includes images, screenshots, and other visuals to help readers understand the steps.

The guide pillar page

The guide pillar page is a great way to provide your readers with in-depth information on a particular topic. This type of pillar page should be comprehensive and well-researched, and it should include:

The history of the topic
The different aspects of the topic
The benefits of the topic
The challenges of the topic
The latest research on the topic

The guide pillar page should be written in a clear and concise style, and it should be easy to navigate. It should also include links to other related content on your site.

Here is an example of a guide pillar page:

The Ultimate Guide to Content Marketing

This pillar page provides comprehensive information on content marketing, including the history, different aspects, benefits, challenges, and latest research. It also includes links to other related content on HubSpot's site.

These are just a few examples of pillar pages. You can create pillar pages on any topic that you're passionate about and that your audience is interested in. Pillar pages are a great way to organize your content, improve your SEO, and help your readers learn more about a topic.

FAQs

Can a pillar page be a blog post?

Yes, a pillar page can be a blog post. In fact, many pillar pages are written in the form of blog posts. However, not all blog posts are pillar pages. A pillar page is a comprehensive piece of content that covers a broad topic in-depth. It's designed to be a central hub for information on a particular topic, and it typically links to other, more specific blog posts on the same topic.

Are Pillar Pages still a thing?

Yes, pillar pages are still a valuable part of any content marketing strategy. They can help you to:

Increase your website traffic
Improve your search engine rankings
Build relationships with your target audience
Generate leads

What is a pillar page example?

Here are some examples of pillar pages:

These blog posts are all comprehensive and well-written, and they cover a broad topic in-depth. They also link to other, more specific blog posts on the same topic.

What are the content pillars of a blog?

The content pillars of a blog are the main topics that you cover on your blog. These pillars should be broad and overarching, and they should represent the different areas of expertise that you have. For example, if you're a travel blogger, your content pillars might include:

Destinations
Travel tips
Gear reviews
Travel photography

Once you've identified your content pillars, you can start creating pillar pages on each topic. These pillar pages should be comprehensive and well-written, and they should link to other, more specific blog posts on the same topic.

Pillar pages are an important part of any content marketing strategy. They can help you to increase your website traffic, improve your search engine rankings, build relationships with your target audience, and generate leads. If you're not already using pillar pages on your blog, I encourage you to start today.

What Are Pillar Pages & How They Can Help Your SEO Strategy (+ Examples)